Your Social Media Guide to #ASCO18

Your Social Media Guide to #ASCO18

Whether you’re still learning what a tweet is or you’ve already built an established social media presence, there is still much to learn about taking your ASCO Annual Meeting experience online. When you keep tabs on Meeting-related social media posts, you benefit not only from important session and logistical updates, but also from real-time presentation comments, recaps, and links to supplemental articles and information. But perhaps the most valuable reason to use social media during the Annual Meeting is the host of networking opportunities it opens up. You’ll form lasting connections and engage with colleagues, attendees, and leading voices in the field.

The Basics

ASCO Annual Meeting content is available across several social media platforms, including Twitter, Facebook, LinkedIn, and Instagram. Here’s how you can make the most of each:

  • Twitter: Your most valuable channel at the Annual Meeting is Twitter. This is where presenters and attendees tend to post the most content that directly relates to the science presented. Search @ASCO and FOLLOW our account to get the latest meeting news, research, and announcements.
  • Facebook: Search @ASCOCancer and LIKE our Facebook page to stay up to date on the latest Meeting news, research, and announcements. On Facebook, you can react to and comment on posts or share them to your own Facebook page for your friends to view. If you’d like to pass a message along to a particular Facebook friend, you have the option to send it in a private message via Facebook Messenger.
  • LinkedIn: Similar to Facebook, you can search “American Society of Clinical Oncology (ASCO)” on LinkedIn and FOLLOW our page for the latest Meeting news, research, and announcements. If networking is one of your goals this year, be sure to send new contacts an invitation to connect on LinkedIn after the Meeting. As an ASCO member, you can also join ASCO’s member-only LinkedIn discussion group.
  • Instagram: Although ASCO does not have its own Instagram
    account, the Annual Meeting hashtag (#ASCO18) serves as an aggregator for Annual Meeting photographs and videos, as do the location tags for “ASCO Annual Meeting” or “McCormick Place.” To view photos and videos other attendees have posted, search the hashtag or location in the “Explore” tab of your Instagram app. Instagram’s “story” feature also allows you to post temporary photos or videos (videos up to 15 seconds long) that will remain accessible for 24 hours before disappearing. When you post a story and use the #ASCO18 hashtag with the text overlay feature, your story shows up in a larger, combined story that includes all stories with that same hashtag. This feature is a great way to access live updates and happenings at Annual Meeting from the attendee perspective.

The #Hashtags

Hashtags indicate a post’s specific topic. On Twitter, you can search a hashtag to find tweets related to that topic.

  • The official Annual Meeting hashtag is #ASCO18.
  • Using hashtags can expose your tweets to a wider audience. Even if someone doesn’t follow you, they can still find your tweet if they search the hashtag you used.
  • If you’re discussing the Meeting, a session, or a topic, make sure to use the corresponding hashtag in your tweet so others can find it (Table 1 and Table 2)*

The Voices

Several ASCO members have been selected as “Featured Voices” for the ASCO Annual Meeting. These volunteers will share their expertise and impressions on Twitter throughout the Meeting—watch for their tweets as they lead this social media conversation.

Find the list of 2018 Annual Meeting Featured Voices at am.asco.org/arc/social-media or on ASCO’s social media channels.

You can also follow ASCO President Bruce Johnson, MD, FASCO, @ASCOPres; ASCO CEO Clifford Hudis, MD, FACP, FASCO, @CliffordHudis; or ASCO CMO Richard Schilsky, MD, FACP, FASCO, @RSchilsky.

Join the Conversation

During last year’s Annual Meeting, more than 17,000 health care professionals, researchers, news outlets, patients, advocates, and other participants sent more than 92,000 tweets. If you’re joining the conversation this year, keep the following in mind:

  • Think before you tweet. Everything you tweet, retweet, or share will be seen by your friends or followers, so make sure the message is relevant, appropriate, and resonates with you.
  • Don’t underestimate the link. Although you may be limited to a certain number of characters on some platforms, you can always include a link to more information or a related resource in your post.
  • A picture is worth 1,000 words. An image can say much more than text and is more likely to catch someone’s eye in a crowded feed. Share Meeting slides, pictures with colleagues, and scenes from McCormick Place.
  • Social media is a two-way conversation. Don’t just share your own content; instead, take a few minutes to like, comment on, respond to, and retweet/share other users’ content. This is also a great way to connect with people, broaden your network, and gain more followers.

Join the #ASCO18 Tweetup. The official ASCO Tweetup is an informal gathering for attendees interested in the intersection of oncology and social media to meet and mingle. Join us on June 2, 5:45-6:45 PM in the Plate Room food court (North Hall Level 2.5).

–Caroline Hopkins

 

*Twitter is a constantly evolving platform, and this list of oncology hashtags should not be construed as an exhaustive or final resource. Be sure to search Twitter for the appropriate disease-specific hashtag for your tweet.